PIF Football uses optional first-party analytics to understand whether people can find the site, which pages are useful, and which campaigns lead to registrations, trials and subscriptions.
What the optional analytics records
A random visitor identifier stored in a PIF first-party cookie after you accept analytics.
Pages viewed, broad device category, first traffic source/campaign, and funnel events such as registration or checkout clicks.
If you create an account, the anonymous visitor identifier can be linked to that PIF account internally so PIF can measure conversion to trial or paid membership.
What this analytics system does not store
Your IP address is not written to PIF's growth analytics database.
The growth dashboard does not display customer email addresses.
If you reject non-essential analytics, PIF does not create the analytics visitor cookie or record you as a unique analytics visitor.
With your permission, PIF uses a first-party analytics cookie to count real visitors and understand which pages and campaigns lead to registrations and subscriptions. We do not store your IP address in this analytics system.